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Create linkedin campaign manager9/13/2023 Dynamics 365 Marketing comes ready to take advantage of this capability, so you can leverage your Dynamics 365 Marketing static segments to create a matching audience of LinkedIn members. LinkedIn Matched Audiences is a LinkedIn feature that lets you match a collection of contacts stored on an external system to an audience of LinkedIn members with matching email addresses. Create LinkedIn Matched Audiences from Dynamics 365 segments That way, you can target the same segment of contacts with your customer journey as you do with the LinkedIn campaign linked to the LinkedIn-campaign tile.įor more information about the LinkedIn campaign tile for customer journeys, see LinkedIn campaign.įor more information about customer journeys in general, see Use customer journeys to create automated campaigns. You'll often use this feature in combination with a LinkedIn Matched Audience that's based on one of your Dynamics 365 Marketing segments. This makes it possible for a subsequent trigger tile to react to submissions of any LinkedIn Lead Gen Forms that belong to that campaign. To do so, use a LinkedIn-campaign tile to link each contact who passes through it to the relevant LinkedIn campaign. You can configure customer journey triggers to react when contacts on that journey submit a Lead Gen Form during a specific LinkedIn campaign while the journey is active. Use LinkedIn form submissions to trigger decision points in customer journeys Furthermore, each incoming new lead can be linked either to a matching contact (if found) or to a new contact created for the lead (if no match is found).įor information for users about how to link your LinkedIn account to Dynamics 365 and how to analyze the leads synced from LinkedIn, see LinkedIn Lead Gen integration.įor information for administrators about how to set up this feature, see Set up the LinkedIn Lead Gen integration and define a lead matching strategy. Each incoming lead can either update an existing lead (if a match is found) or create a new one. But when you incorporate your LinkedIn account with Dynamics 365 Marketing, all of these leads generated on LinkedIn are automatically synced as leads in Dynamics 365. Normally, LinkedIn simply provides you with a list of LinkedIn users that submitted one of your lead-gen forms, together with the answers they provided. Import leads generated by your LinkedIn campaigns LinkedIn users that fill out and submit one of these forms are indicating an interest in your campaign, which identifies them as potential leads. Lead Gen Forms are a LinkedIn feature that lets you attach forms to target marketing campaigns that you run on LinkedIn. If you decide to actually run an ad campaign on LinkedIn, LinkedIn charges may apply, as established in the LinkedIn terms of use. You can then create ad campaigns, generate test leads, and synchronize matched audiences for free. To use or try out this feature you need a LinkedIn profile and must enable the LinkedIn Campaign Manager for that account. This article gives an overview of these integration points and includes links for more information.
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